Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Saturday, 10 July 2010

Hidden Formulas Send Mixed Signals on Cellphones

More bars in more places? As Apple Inc.'s blunder with its iPhone signal-strength display revealed, the number of bars on a phone has more to do with the whims of handset manufacturers than it does with hard calculations about network coverage.

There is no standard industry definition of what the number of signal bars shown on a cellphone should represent. Consumers who switch from one model or brand to another might find that the maximum number of bars has changed from four to five, and that seeing a maximum signal means something totally different on the new handset. Many wireless companies and phone manufacturers won't reveal the math they use to convert signal strength to bars, calling the information proprietary. And last week, after some consumers noticed that holding the iPhone a certain way made the number of signal bars decline, Apple disclosed that the formula it has been using was "totally wrong," causing the display to overstate cell signal strength.

"It's just a rough graphical presentation," Branimir Vojcic, professor of engineering and applied science at George Washington University, says of signal bars.

In theory, the bars represent the power of a phone's connection to its wireless network. Only a tiny amount of power is needed to complete a call or download data, yet most phones will get reception over a wide range of signal strength. A strong signal, obtained for example when a caller is standing near a cell tower, could be about 10 billionths of a watt, according to wireless engineers. (Thus it would take 10 billion such connections to power a 100-watt light bulb.) At the other end of the spectrum, a signal of 10 quadrillionths, or 0.00000000000001, of a watt (a quadrillion is a million billion) could be enough to complete a call. So a phone could still work when it shows one bar, even though it has one-millionth—and not one-fifth—the signal strength of that same phone when it shows five bars.

That one bar of signal strength might suffice, but it could lead to dropped calls, poor data transfers and other cellphone headaches. Cellphone users' ability to interpret the signal bars has been hampered by companies' varying definitions and a lack of full transparency about what the bars mean.

Apple hasn't disclosed details of the calculations it used or the new formula it plans to adopt based on the recommendations of its U.S. network provider AT&T Mobility, the wireless unit of AT&T. (An AT&T spokesman referred questions to Apple, and an Apple spokeswoman didn't respond to a request for comment.) Several tech enthusiasts, though, have tested their iPhones and reported that the company was showing four bars out of a maximum of five even with relatively weak signals. For instance, tech Web site AnandTech reported that signal strength as low as 80 quadrillionths of a watt corresponded to four bars. IPhoneRoot.com, an independent website for all things iPhone, ran separate tests and concluded that four bars could correspond to signal strength as low as 13 quadrillionths of a watt.

The Google Android, by contrast, shows three bars out of four only when signal strength is above 200 quadrillionths of a watt. That is roughly 2.5 to 16 times stronger than the threshold for iPhone to show four bars out of five.

Comparing the iPhone's formula with other devices is difficult because most manufacturers don't share their calculations either. The Android's software is available on the Internet, but representatives for Motorola Inc., Samsung Electronics Co., Research in Motion Inc. and Nokia Corp. all declined to disclose the formula their handsets use or didn't respond to requests for the information. Representatives for the four major U.S. carriers—AT&T, Verizon Wireless, Sprint Nextel Corp. and Deutsche Telekom AG's T-Mobile USA—also declined to share formulas, with some saying it was left up to the handset makers.

"This was an extreme example," Simon Saunders, director of technology for Real Wireless Limited, a consultancy in Pulborough, U.K., says of Apple's misleading signal bars. He says he understands why a cellphone maker would show the maximum number of bars for all but the weakest signals. "For the majority of that range, everything sounds the same to you," Dr. Saunders says. The problem with that approach is that the consumer wouldn't know that a call is at risk of being dropped, something that is more likely with weaker reception.

Even the raw signal-strength number doesn't tell wireless users everything they need to know about reception. Other factors—such as interference with other cell towers, the type of wireless network and how many others are using the network—also are important. "The reasons calls get dropped are much more varied than simple signal strength," says Spencer Webb, president of AntennaSys Inc., an antenna-design company in Pelham, N.H. "We have done nothing to make this whole thing more quantitative."

Representatives for the Federal Communications Commission and CTIA, the wireless-industry trade group, say they have no rules or standards for signal bars. Matt Larson, marketing manager for wpsantennas.com, which sells antennas to boost cellphone signals, says he would like to see that change. "What if your battery indicator said it was full and all of a sudden it dropped to zero?" Mr. Larson asks.

Thursday, 17 June 2010

How many iPhones did Apple just sell?

iPhone 4 queue in Tokyo. Source: IDG
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Technically, Apple (AAPL) hasn't sold any iPhone 4s yet -- the first sales won't be recorded until next week. But judging from the pre-orders recorded on Tuesday, it's heading for its best iPhone launch ever.

According to AT&T (T), Tuesday was "the busiest online sales day in AT&T history." Despite widely publicized server meltdowns, Apple's entire first production run had been called for by Tuesday afternoon, and orders placed after 4:30 p.m. EDT were pushed back to June 25 or later. On Apple.com, the iPhone 4 ship-by date has slipped from June 24 to July 2.

In a note to clients issued Wednesday morning, Piper Jaffray's Gene Munster reminds us that last year and the year before, Apple managed sell 1 million iPhones within three days. Given that roughly 8.4 million iPhone 3Gs owners are eligible for an upgrade under AT&T's new rules, he believes an additional 1 million units is "achievable" next weekend, and he is raising his estimate of iPhone sales for Apple's third fiscal quarter to 9.5 million from 8.5 million (and up from 5.21 million the year before). Based on those estimates, he's also raising his price target for Apple's shares to $348 from $330.

But having famously over-estimated iPhone sales a few times before, Munster is probably hedging his bets. We're inclined to agree with Silicon Alley Insider's Dan Frommer, who believes that this launch will be a blow-out. Frommer predicts that by the end of the four-day sales event that begins Thursday, June 24, Apple will announce that it has doubled its previous record and sold 2 million iPhone 4s.

Monday, 14 June 2010

100 things you didn't know about Apple and Steve Jobs

If you're into interesting facts, few companies have as secretive, cool and intriguing histories as Apple and its leader, Steve Jobs. Anything missing? Leave a comment.

  1. Apple didn't have two founders. It had three. Steve Jobs, Steve Wozniak, and Ronald Wayne.
  2. Steve Jobs and Jonathan Ive share the same middle name: "Paul."
  3. Before working at Apple, Jonathan Ive worked for a company called Tangerine.
  4. The original Apple 1 computer sold for $666.66.
  5. The Apple Store on Fifth Avenue in Manhattan (the cube) is said to be one of the most photographed landmarks in the world.
  6. Nine U.S. states don't have Apple stores: Alaska, Arkansas, Idaho, Montana, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
  7. Before co-founding Apple, Steve Jobs worked for Atari.
  8. Jonathan Ive has worn the same shirt in every Apple product intro video since 2000.
  9. Steve Jobs is a Buddhist.
  10. Steve Jobs' birth father was a Syrian Muslim, Abdulfattah Jandali.
  11. Steve Jobs met Steve Wozniak when Jobs was 16 and Wozniak 21.
  12. Steve Jobs bought Pixar from George Lucas for $10 million and sold it to Disney for $7.6 billion.
  13. Steve Jobs has four children: one son and three daughters.
  14. Jonathan Ive has twins.
  15. Steve Jobs originally denied he was the father of his first child, Lisa Brennan-Jobs.
  16. Steve Jobs sold his apartment in New York City to U2 frontman Bono.
  17. In 1998 Steve Jobs let Bill Clinton use his mansion in Woodside, California.
  18. Steve Jobs underwent a liver transplant at a hospital in Memphis, Tennessee in 2009.
  19. Apple was established on April Fools Day.
  20. Apple has more than 35,000 employees worldwide.
  21. Apple once disposed of 2,700 unsold Lisas in a Utah landfill. The computer originally sold at $10,000 each.
  22. Only 30-50 of the original Apple 1 computers still exist, with originals selling for up to $50,000.
  23. Apple's original logo in 1976 featured Isaac Newton sitting under an apple tree.
  24. Apple's current logo was designed by Rob Janoff.
  25. First slogan: "Byte into an Apple."
  26. Apple was the first company to introduce the mouse and the trackpad.
  27. After being kicked out of Apple, Steve Jobs started an unsuccessful company called NeXT.
  28. In 2001, Apple's stock price was less than $8 per share. In April 2010 the price reached $272.
  29. In January 2007, Apple Inc. dropped "Computer" from its corporate name.
  30. Apple.com is in the top 50 websites visited worldwide and in the top 30 visited in the United States.
  31. Apple wasn’t started in a garage, it was started in a bedroom at 11161 Crist Drive in Los Altos.
  32. Steve Jobs and Steve Wozniak both worked together as summer employees at Hewlett-Packard.
  33. The longest-lived Apple computer of all time was the Apple IIe, which was on sale for nearly 11 years.
  34. Apple didn't sell a Windows-compatible iPod until nine months after the iPod was introduced.
  35. The time shown on all of the devices in pictures on Apple's website is the same (9:41 a.m. for iOS devices and 10:50 a.m. for Macs). The time is coordinated with when the pictures will be shown during Steve Jobs' keynote address.
  36. Apple once created a stand-alone game console called the Pippin.
  37. The famous 1984 Macintosh ad was directed by Ridley Scott, director of Alien and Gladiator.
  38. Apple created the Dogcow in 1983. The sound she makes is "Moof!"
  39. Steve Jobs' largest parody Twitter account is @ceostevejobs.
  40. Steve Jobs pays himself an annual salary of $1.
  41. Steve Jobs' annual income from Disney shares is $48 million.
  42. Despite being one of the biggest companies in the world, Apple's current board of directors (at six) is among the smallest in the Fortune 500.
  43. Former U.S. Vice President Al Gore is on Apple's board of directors.
  44. Steve Jobs was a college drop out.
  45. Steve Jobs was awarded the National Medal of Technology from Ronald Reagan.
  46. Steve Jobs commonly dons a black long-sleeved mock-turtleneck made by St. Croix, Levi's 501 blue jeans (he owns more than 100), and New Balance 992 sneakers.
  47. In 2008, Bloomberg accidentally published a 2,500 word obituary of Steve Jobs in its news service, leaving blank spaces for his age and cause of death.
  48. Steve Jobs traveled to India looking for enlightenment in 1974.
  49. Steve Jobs is dyslexic.
  50. Steve Jobs said he let snakes loose in his third grade classroom and "exploded bombs."
  51. While Steve Jobs worked at Atari, he was moved to the night shift because he had poor personal hygiene and smelled bad.
  52. Steve Jobs and his wife are strict vegans.
  53. Apples are Steve Jobs' favorite food.
  54. Steve jobs convinced the president of PepsiCo to work for Apple.
  55. During the introduction of the iPhone in 2007, Steve Jobs used the phone to call Starbucks and order 4,000 lattes to go.
  56. Steve Jobs has big feet, at size 14.
  57. Steve Jobs often parks in Handicap spaces at Apple headquarters.
  58. Steve Jobs' sister, Mona Simpson, is a novelist.
  59. Apple is now a $50 billion company.
  60. Apple sells 91 percent of $1,000+ PCs.
  61. Apple's idea for the graphical user interface actually came from Xerox.
  62. John Hodgman, the PC in the "I'm a Mac" commercials, uses a Mac.
  63. Apple has been in the retail store business since 2001.
  64. Apple has had six CEOs: Michael Scott, A.C. "Mike" Markkula, John Sculley, Michael Spindler, Gil Amelio and Steve Jobs.
  65. Philip W. Schiller, senior vice president of marketing, began but didn't complete a Ph.D. in English.
  66. Steve Jobs was portrayed by Noah Wyle in the film "Pirates of Silicon Valley."
  67. Macs last an average of six years. PCs last an average of four years.
  68. The average PC owner spends 50 hours a year troubleshooting. The average Mac owner spends 5 hours a year.
  69. Teachers and students using Macs are found to be 44% more productive.
  70. When it was first released Steve Jobs gave every Apple employee a free iPhone.
  71. Apple began work on a touch-screen tablet before work began on the iPhone. The iPad wasn't released until three years after the iPhone, however.
  72. The iPod's codename was "Dulcimer."
  73. Gonzo, Jedi, Malibu, Peter Pan, Rosebud, and Yikes! have all been codenames for Macs.
  74. The signatures of the Macintosh hardware team were originally engraved inside the computer's case.
  75. Steve Jobs originally considered "Macintosh" to be a code name and wanted to rename the project.
  76. Time Magazine considered naming Steve Jobs "Man of the Year" in 1982, even sending a reporter for interviews multiple times, but instead, the magazine named "the computer" the machine of the year.
  77. Susan Kare once created a computer icon of Steve Jobs while she worked on the Macintosh team.
  78. Anya Major, a discus thrower, threw the sledgehammer at the screen in the famous 1984 commercial.
  79. The 1984 ad was originally proposed to be used as a print advertisement in the Wall Street Journal to promote the Apple II.
  80. Apple's Board of Directors hated the 1984 commercial when they saw it but decided to take the risk anyway.
  81. The very first image shown on the Macintosh was of Disney character Scrooge McDuck.
  82. In 2010 Apple's market cap exceeded Microsoft for the first time since 1989.
  83. Apple's online store began on November 10, 1997.
  84. The first Apple retail stores opened in Virginia and California.
  85. Apple's Cupertino campus has six buildings that total 850,000 square feet and was built in 1993.
  86. Steve Job's birthday is February 24, 1955.
  87. When he was growing up, Steve Jobs lived on 45th Avenue in San Francisco.
  88. In his childhood Steve Jobs swallowed a bottle of ant poison and had to go to the ER.
  89. While in high school Steve Jobs and Steve Wozniak made and sold Blue Boxes to get free calls from public telephone systems.
  90. In 1972, Steve Jobs and Steve Wozniak took $3 an hour jobs dressed as "Alice in Wonderland" characters at the Westgate Mall in San Jose.
  91. At the first Apple Halloween costume party, Steve Jobs dressed up as Jesus Christ.
  92. When the first IBM PC debuted, Apple took out an ad in the Wall Street Journal with the words "Welcome, IBM. Seriously."
  93. In 1982 Steve Jobs made Bill Gates and Microsoft promise never to work on any business software that would use a mouse unless it was for Apple.
  94. Steve Jobs dated singer Joan Baez.
  95. Steve Jobs once stared as President Roosevelt in a war-themed 1984 ad parody called 1944, where Macs start a war with IBM computers.
  96. Paul Rand, the creator of the IBM logo, was hired to create the brand identity and logo for NeXT.
  97. Steve Jobs and Laurene Powell were married ay the Ahwahnee Hotel in Yosemite National Park on March 18.
  98. Jonathan Ive's first piece of work at Apple was the 20th Anniversary Mac.
  99. Steve Jobs once sold the King of Spain a NeXT computer at a party, even before it was released.
  100. Steve Jobs once tried to get NASA to let him ride the space shuttle

Friday, 11 June 2010

Jony Ive hasn’t changed his shirt in a decade

Click on Picture
If you look closely at the intro videos Apple plays whenever it launches a new product, you’ll notice a few constants.

One: Apple’s design guru, Jonathan Ive, is in every single video.

Two: Ive hasn’t changed his shirt since 1997 when the original iMac launched.

Also, Cheryl Vedoe marks the only intro reel appearance by a female employed at Apple. And that was just once, in 2001.

Scott Forstall is the only other one currently on the repeat wearer list. He’s worn the same jacket in the iPhone and iPad launch videos.

hehehehehehehe

Thursday, 27 May 2010

ایپل دنیا کی سب سے بڑی ٹیکنالوجی کمپنی

ایپل مائیکروسافٹ کو پچھاڑ کر دنیا کی سب سے بڑی ٹیکنالوجی کمپنی بن گئی ہے۔

یہ سنہ 1989 کے بعد پہلا موقع ہے کہ ایپل مائیکروسافٹ سے آگے نکلنے میں کامیاب ہوئی ہے۔

بدھ کو بازارِ حصص میں آنے والی تبدیلیوں کے نتیجے میں ایپل کمپنی کی کل مالیت دو سو بائیس ارب امریکی ڈالر کے مساوی ہوگئی جبکہ سرمایہ کاروں نے مائیکروسافٹ کی حالیہ مالیت دو سو انیس ارب ڈالر لگائی ہے۔

کسی کمپنی کی مالیت جسے مارکیٹ کیپیٹلائزیشن کہا جاتا ہے اس کے تمام حصص کو ان کی قیمت سے ضرب دے کر حاصل کی جاتی ہے۔

بدھ کو بازارِ حصص میں اگرچہ ایپل کے حصص میں اعشاریہ چار فیصد کی کمی ہوئی لیکن اس کے ساتھ ہی مائیکروسافٹ کے حصص بھی چار فیصد کی شرح سے گرے۔

نوے کی دہائی میں مائیکروسافٹ نے انتہائی تیزی سے ترقی کے مدارج طے کیے تھے تاہم اس کے بعد سے اس کی بڑھوتری کی شرح اتنی تیز نہیں رہی ہے۔ تاہم اس کے باوجود آج بھی دنیا کے نوّے فیصد سے زائد ذاتی کمپیوٹرز میں مائیکروسافٹ کے ہی آپریٹنگ نظام نصب ہیں۔

ایپل کمپنی کی مالیت میں اضافہ سنہ 2001 میں کمپنی کی جانب سے آئی پوڈ میوزک پلیئر کی تخلیق کے مرہونِ منت سمجھا جاتا ہے۔ تاہم بعد ازاں آئی فون کی تخلیق بھی کمپنی کی مقبولیت میں اضافے کا سبب بنی ہے۔

ایپل کی دنیا کی سب سے بڑی ٹیکنالوجی کمپنی بننے کی خبر ایک ایسے وقت میں سامنے آئی ہے جب امریکہ کے بعد رواں ہفتے میں ایپل کی تازہ ترین تخلیق آئی پیڈ ٹیبلٹ پی سی کو برطانیہ سمیت آٹھ ممالک میں فروخت کے لیے پیش کیا جا رہا ہے جبکہ آئندہ ماہ ایپل اپنے مشہورِ زمانہ آئی فون کا نیا ماڈل مارکیٹ میں لا رہا ہے۔

Monday, 3 May 2010

فلیش ٹیکنالوجی استعمال نہیں کر سکتے:اپیل

کمپیوٹر بنانے والی بین الاقوامی کمپنی اپیل کے سربراہ نے ایک کھلے خط میں کمپنی کے اس فیصلے کا دفاع کیا ہے جس کے تحت اپیل کی متعدد مصنوعات میں فلیش ٹیکنالوجی کا استعمال نہیں کیا جائے گا۔

اپیل کے سربراہ سٹیو جوبز کی جانب سے لکھے گئے خط میں کہا گیا ہے کہ فلیش ٹیکنالوجی کے بڑے پیمانے پر انٹرنیٹ پر ویڈیو اور اینیمیشن کے استعمال کی وجہ سے اس کا استعمال آئی پوڈ، آئی فون اور آئی پیڈ میں نہیں کیا جائے گا۔

انھوں نے کہا فلیش پی سی اور میک کے دور کے لیے بنایا گیا تھا لیکن جب اسے ٹچ سکرین اور سمارٹ فون میں استعمال کیا گیا تو اس نے بری کارکردگی کا مظاہرہ کیا۔

اپیل کے سربراہ کی جانب سے یہ دفاعی خط ایک ایسے وقت سامنے آیا ہے جب فلیش کو بنانے والی کمپنی ایڈوب نے اعلان کیا ہے کہ وہ ایسے ٹولز بنانے بند کر دے گا جو جلد ہی ڈپویلپیرز کو اجازت دیتے ہیں کہ وہ اپیل کی مصنوعات پر استعمال کے لیے فلیش کوڈ ٹرانسلیٹ کر لیں۔

اس تبدیلی کی وجہ سے ڈویلپیرز پر آٹومیٹک ٹرانسلیٹ ٹولز بنانے پر پابندی ہو گی اور اب انھیں دو اپلیکیشنز بنانا ہوں گی ایک اپیل کی مصنوعات کے لیے اور ایک دوسری تمام دیگر مصنوعات کے لیے۔
ایک طویل خط میں فلیش کے بارے میں بات کرتے ہوئے ایپل کے سربراہ نے کہا کہ فلیش جدید موبائل فونز کے اس دور کے لیے برا ہے کیونکہ یہ ملٹی ٹچ سکرین نظام کو سپورٹ نہیں کرتا ہے اور موبائل فونز کی بیٹری کو جلد ختم کرنے کا باعث بنتا ہے۔

اس کے علاوہ فلیش میں سکیورٹی مسائل کی وجہ سے یہ میک سسٹم کے کریش ہونے کا سبب بناتا ہے ۔انھوں نے کہا کہ اب فلیش ٹیکنالوجی کے متبادل موجود ہیں خاص طور ویب ویڈیو کے لیے۔

ایڈوب کے چیف ایگزیکٹو نے وال سٹریٹ جرنل کو بتایا کہ اب ڈیویلپیرز کے کام میں اضافہ ہوگا اور انھیں دو دو کام کرنے پر مجبور ہونا ہو گا۔انھوں نے فلیش کی خرابی کی نمایاں کرنے کو اپنی خرابی کو چھپانے کی کوشش کہا ہے۔

ایڈوب کے کے سربراہ کا کہنا ہے کہ اگر فلیش کی وجہ سے اپیل کی مصنوعات کریش کر رہی ہیں تو ایپل کو آپریٹنگ سسٹم کے ساتھ کچھ کرنا پڑے گا۔ انھوں نے اپیل کے سربراہ کے اس بیان کو دلچسپ قرار دیا کہ فلیش ایک کلوز پلیٹ فارم ہے۔

انھوں نے وال سٹریٹ جرنل کے ساتھ بات کرتے ہوئے کہا کہ دنیا کے لیے ان کی مختلف رائے ہیں ہماری رائے ہے کہ دنیا ملٹی پلیٹ فارم ہے۔

Saturday, 10 April 2010

Apple IPhone To Get Multitasking

Apple Inc.’s iPhone and iPad devices will soon be able to run more than one program at a time, an ability that phones from Apple’s rivals already offer and that iPhone owners have long sought.
Currently, users must return to Apple’s home screen, effectively quitting the open program, before starting a new task.
“We weren’t the first to this party, but we’re going to be the best,” Apple CEO Steve Jobs said. The iPhone already permits some multitasking, but that’s largely limited to Apple’s own programs. Apple had not given users ways to seamlessly switch among all the software “apps” available from outside software companies, the way phones from rivals Palm Inc. and Google Inc. already do.
Jobs said that the company waited so long because it wanted to offer multitasking in a way that didn’t drain the iPhone’s battery or reduce the phone’s performance.

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